Spotback is a personalized news website. What does a personalized news website mean? Basically, it means everything in Spotback depends on each user's personal ratings.
When users enter the site for the first time they receive a default page containing a list of Top Stories (best rated stories) from most popular categories in Spotback. Once a user rates a story, his personal profile is updated and Spotback's algorithms are looking for relevant stories that would match this user's profile. Each user gets relevant stories that are personalized according to his specific profile preferences. This creates a different personalized news portal for each user.